American International Journal of Social Science

ISSN 2325-4149(Print), ISSN 2325-4165(Online) DIO: 10.30845/aijss

The Impact of Cost Sales Reports to Support Marketing Decision-Making
Dr. Hussein Mohammed Eltahir Khalifa, Dr. Saeed Hassan Elaageb Hasab Elkarim

study aimed to achieve the goals, to know the sales reports, find a relationship between the increase in the sales force and cost reports, find out effective ways to support marketing decisions, the problem of the study in the nonuse of quantitative data to support marketing decisions and a lack of sales results. hypotheses is (affecting ways calculate the cost of the product or service of marketing decision, there is a significant positive relationship between the methods of preparation of the financial report of sales and marketing effectiveness of the decision) we use many method as deductive , inductive and analytical method, results : the quantity reports represents the base of decision-making for the management and the marketing process , managerial accounting data is used on marketing operations management and sales decisions reality of accounting reports affect of published financial statements and sales operations recommendations: It well be better to apply the management accounting in large industrial companies , support administrative information system sales reports and cost of the actual distribution, to use another tools for supporting the sales plan not using the tool of incentives.

Full Text: PDF