The Green Marketing Orientation & Environment Friendly Products Green Plastic Bag in Sudan
Dr. Fikre Kabashi Elemeen
Abstract
The United States Marketing Association held its first conference on environmental marketing in 1975. In 1980,
the first green marketing was introduced. American Marketing Association defines green marketing as the
marketing brand/products that are lunched especially for environmental safety. Within the umbrella of Green
Marketing (GM) resides all the firms which are involved in so many activities such as production, productmodification,
new technology for production, latest technique for production, environmental packing. According
to environmental strategies, G.M helps raising the awareness of collaborative marketing among industries. In
business language green marketing can be explained in terms of taking benefit of changing the consumer's
attitude towards brands. Environmental awareness on the level of civil appeared early in the Sudan and help to
form the nucleus of the Environmental Protection Society Center of Khartoum University (EPSC) in 1975 and
became a member-group of specialists in a good environment and other activities associated with them, either on
the official level. EPSC's establishment coincided with the Interim Constitution of the Republic of Sudan 2005.In
this paper, this society will be considered because it represents one of the most important environmental factors
in our modern era. In particular protecting people from the dangers of plastic bags, one of the chronic problems
in Sudan as the rates of consumption have become increasingly high and since has scientific research has proven
that these plastic bags cause fatal diseases. Awareness of the dangers and methods of protection will be discussed
in this paper.
Full Text: PDF