American International Journal of Social Science

Locked-in on Our Youth: An Inquiry into American Military Recruiting Media
Joseph A. Rosendale, Dr. Mary Beth Leidman

Abstract
As American military branches continue to encounter challenges associated with filling the ranks, recruitment efforts and corresponding media messages may be inadvertently targeting our nation’s youth. Using existing child-development research, along with relevant theoretical perspectives, this article will explore the strategies used by the military for recruitment and the effects those tactics and media have on a juvenile audience.

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